For our home decor client, we manage their influencer outreach programs for their in-house and national brands such as Kenneth Cole, Laura Ashley and Betsey Johnson. We handle from start to finish including recruitment, guidelines and the delivery of high quality content. The end result is to generate authentic and unique user generated content (UGC). This content is shared to our content calendar for social media and website channel distribution. The influencers also share and tag our content across their own social media channels. We were also able to repurpose this content for lifestyle images displayed in traffic advertising campaigns.
Within 2 months, Social Media Website traffic increased 196%. Over 2.5 million views & 14,000 website clicks monthly with traffic campaigns.
- CPC (Cost Per Click) was $0.16 below the industry $0.50 averag
- CTR (CLICK THROUGH RATE) was 2.8% over the industry 0.99% average
The strongest campaign achieved a low CPC (avg. $.10) and had the strongest CTR of all traffic ads at 2.8%.