Business Background

HarperCollins Publishers is the second largest consumer book publisher in the world, with operations in 18 countries. HarperCollins publishes approximately 10,000 new books every year in 17 languages, and has a print and digital catalog of more than 200,000 titles.

Outcome

We help HarperCollins Publishers to develop strategies and manage children’s and young adult book brands on Facebook, Instagram and YouTube. Since we started working with them, HarperCollins Publishers have gained more than 2 million followers, increased their post engagement by 50%, grown their audience reach by 23%, and reached more than 6.5 million minute video views on one channel in 2020.