Business Background

PuffCuff was developed as a unisex hair tool that makes it easy to achieve stylish looks without breaking, stressing, or damaging the hair. The PuffCuff Hair clamp is the only hair clamp designed for curly, textured, or thick hair – including locs, twists and braids. The first PuffCuff was available for purchase in February of 2014.

Outcome

We worked with the PuffCuff when their brand was first getting started and the word of mouth began to spread on social media. With a strong active social media strategy and campaigns their fan base grew to over 100K followers across social media platforms as well as 2 Million website views and over 500k Youtube video views.In 2018, they won the @sallybeauty Innovation Award and are now sold in stores nationwide and online. Their campaign and live event #ditchtheband became a curly hair “curlfriend” movement with thousands of posts on instagram and hundreds of thousands of views. In three years their online revenue grew by 500%.