Tactics

The goal is to create a unique brand identity across digital and print platforms, reinforcing and elevating brand perception with user-generated and corporate content that drives product desire, increases purchase intent, and closes sales.

Each program tactic will be measured in terms of:

• • Campaign reach: followers, post impressions, and referral traffic
  • Campaign Engagement: clicks, likes, reactions, shares
  • Analysis of Sales Origin: since powerful influencer marketing campaigns generate sales, these will be measured through affiliate links and other sales tracking

We developed a core influencer outreach program for Progress Lighting. To take the current builders and instagram interior design partners and create content that we could utilize across social media platforms, our website and distributor websites and social media pages.