Business Background

Hubbell Incorporated is an American company that designs, manufactures and sells electrical and electronic products for non-residential and residential construction, industrial and utility applications.

Outcome

In 2 months, we developed a content calendar with a call to action and linked up bio making Instagram shoppable. Impressions reached 963,722 going up 25.4%, Engagements 19,122 up 16.2% and through traffic campaigns on Facebook and Instagram traffic link clicks reached 9,090 increasing social media traffic to the site by 34.5%.

Within 2 months, Social Media Website traffic increased 196%. Over 2.5 million views & 14,000 website clicks monthly with traffic campaigns.

• • CPC (Cost Per Click) was $0.16 below the industry $0.50 averag
  • CTR (CLICK THROUGH RATE) was 2.8% over the industry 0.99% average

The strongest campaign achieved a low CPC (avg. $.10) and had the strongest CTR of all traffic ads at 2.8%.